Business direction in Spanish for Hispanic business owners in the U.S.
For owners of companies with 8 to 500 employees in California, Texas, Florida and Arizona. We review the four things that hold your business up (money, people, sales and data) and stay to run them with you. Bilingual team, a Texas phone line and active accounts in San Diego, California.
Book a 30-min callNo cost, no commitment. Leer esta página en español →
What is happening in your company, with data
Cash lasts 11 to 14 days
Typical cash buffer of a Hispanic-owned business in the U.S. (JPMorgan Chase Institute). It sells, but cannot see the month ahead.
Credit closes past the first million
Above USD 1 million in revenue, the odds of full financing drop 16 points (Bain, 2021). 27% do not even apply, expecting rejection (Fed, 2024).
Accounting looks backwards
Your CPA closes the year and files taxes. Nobody tells you what to decide next month.
People and sales with no owner
Everything goes through you: every hire, every quote, every collection. You cannot sell, grow or hand over a company like that.
CPA, in-house CFO or fractional direction: what a 10-to-200-employee business needs
| Your CPA | In-house CFO | Direction (Liquid) | |
|---|---|---|---|
| What it looks at | The past: records, taxes, compliance | The future: cash, credit, investment | The future, on four fronts: money, people, sales and data |
| Typical cost | Per filing or monthly accounting fee | Executive salary plus benefits | USD 6,000 to 18,000 a month per area. The price varies with the number of sites, the number of legal entities, how often we visit in person and whether the operation spans more than one country. |
| Language | Depends on the firm | Usually English | Spanish with you; English with your bank, lawyer and CPA |
| When it makes sense | Always: we do not replace them | Above USD 20–30 million | Between USD 1 and 20 million, when the company depends on you |
We do not do your taxes: we work with your U.S. CPA and with partner firms in both countries.
First step: the Business Assessment
Two hours with you on Teams, reviewing your real numbers. 72 hours later you receive your X-ray and your List of What to Fix First, presented in a Decisions Session. Fixed price: USD 5,000. Clarity guarantee: if you do not see your company more clearly at the end, we refund 100% of your investment.
Then, if you decide: Direction
- One person at Liquid who runs the area, with targets and accountability
- On-site work weeks with your team; the cadence is set on the alignment call
- Regular report with indicators, decisions and next steps
- Coordination with your CPA, your bank and your lawyer in the U.S.
- Teams meetings on Central or Pacific time; WhatsApp follow-up
- U.S. phone: +1 (512) 363-0148
- Prices in U.S. dollars; tax invoice
Cases in the United States
Anonymized for confidentiality; the numbers are real. See U.S. cases (Spanish) →
Dirección de proyecto de integración post-adquisición
Una compañía presente en las pantallas de aviones y cruceros fue adquirida por un fondo internacional que la integra verticalmente. Participamos en la dirección de proyecto de esa integración; superamos la evaluación técnica del comprador y el alcance quedó definido.
Plataforma digital con equipo transfronterizo
Un operador estadounidense necesitaba presencia digital a la altura de su operación y coordinación de un equipo técnico repartido entre México y Estados Unidos. Desarrollamos la plataforma y coordinamos el equipo mixto por sprints.
Estructura de holding en Estados Unidos
Un grupo mexicano necesitaba una estructura para operar y proteger activos del otro lado de la frontera. Liquid dirigió el diseño y la coordinación; la ejecución jurídica la llevó el despacho aliado. Así trabaja el frente legal: nosotros diagnosticamos, coordinamos y supervisamos.
Frequently asked questions
Do you work with companies that already have a CPA?
Yes. Your CPA records the past and signs your taxes; we direct what comes next. We coordinate with them, we do not replace them.
Do you know U.S. taxes?
We know what an owner needs in order to decide. Your U.S. CPA prepares and signs the return; we work with them.
Do you have a presence in the United States?
Yes. Texas phone line: +1 (512) 363-0148. Active accounts in San Diego, California, and a bilingual team on both sides of the border. Prices are in U.S. dollars.
Do you serve outside California?
Yes: Texas, Florida, Arizona and the rest of the country remotely on Teams. On-site work is quoted on the call.
What does the Business Assessment include?
Two hours with you and, 72 hours later, your X-ray and your List of What to Fix First across money, people, sales and data. USD 5,000, fixed.
Is my information protected?
Yes. We sign a confidentiality agreement before the first session if you ask for it, and we never name clients without authorization.
Does it help if I want to sell the company or pass it to my children?
Yes. Putting the numbers and the company's information in order is the first step to value, sell or hand over. We have run valuations and sell-side mandates.
Can you speak English with my bank or my lawyer?
Yes. The whole team is bilingual: meetings, reports and contracts in your counterpart's language.
Who do I contract with, and under which law?
With Liquid Solutions, a Mexican company based in Monterrey; we invoice in U.S. dollars with a Mexican tax invoice. Alejandro or someone on his team answers you. We do not prepare taxes or tax returns and we do not perform financial statement audits: your CPA does that.
Book your 30-minute call
Free. Pick a day and time and get the Teams link right away.
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If your business works, it deserves to show.
Or message us on WhatsApp. Alejandro or someone on his team answers, within 24 hours.